Pawn Loan, Secure Loan, Cash for Gold
jewelry and loan pro store interior

One of Southern California’s Largest Licensed & Certified Cash Buyers of
Jewelry, Watches, Diamonds, Gold, Coins & Collectibles

Over 25 Years of Experience Providing Easy, Secure & Confidential Loans with Integrity

Welcome to Jewelry & Loan Pro, a Watch & Wares Company


William Houchin

William Houchin, Owner

What Sets Us Apart is Our Integrity, Experience, and Personal Service

Located conveniently in Orange County and serving all surrounding areas including Los Angeles, Riverside, and San Diego, Jewelry & Loan Pro has been a cornerstone within the community for many years. Because of our experience as a Watch and Wares company, we have built our flawless reputation through buying and selling thousands of major-brand watches. We also buy and sell many varieties of jewelry (including loose diamonds, engagement rings, earrings, pendants & necklaces, and brooches). In addition,  we even purchase and provide loans on rare coins, precious metals and collectibles at top-dollar value.  We are a cash buyer for all your luxury goods!


Liz B, Store Manager

Not an Ordinary Pawn Shop
Our customers love us because we offer instant cash in-store and provide outstanding customer service. Our trust in the community has been built up over 25 years. We take a needs-based approach to helping each and every client, and you can trust us to take care of you. Whether you simply want to sell for instant cash, or get a confidential & secure loan on your jewelry, watch, diamond, gold, coins or collectibles, we can help today! 


Get a Free Estimate

Get a Loan

First, we offer easy & secure cash collateral loans for jewelry. Major-brand watches, diamonds, engagement rings, wedding bands, luxury goods, collectibles, as well as rare coins and fine art.

Sell Your Items

In addition, we pay you in cash for all items you sell to us.  We have the knowledge and buying power to offer you more than our competitors. We treat our customers with discretion, integrity and compassion.

Our Collection

Finally, we have an extensive collection of vintage, contemporary & fine watches, diamonds, engagement rings, as well as vintage & estate jewelry and signed pieces from exclusive private collections.

Customer Testimonials

I’m extremely impressed by this shop
I’m extremely impressed by this shop. They have a very classy inventory of Antiques, Art, and Jewelry. I would absolutely recommend Watch & Wares!
Nick C.
High quality watch at a great price!
Great find! I’ve been searching for a particular Rolex. Other places kept showing me low quality watches at a high price. William found a high quality watch I was looking for at a great price! I’m pleased to work with a business that has been around for 15 years. Thank you,
Edie S.
Amazing service and quality products
Will and his staff have always given me amazing service and quality products. I have never had a complaint. Will’s experience and dedication to his shop is apparent from the minute you walk in.
Dante E.
Great honest guy!!
Great honest guy!! Helped us out and didn’t even charge for it!!! Amazing service and quality! They have a huge selection of jewelry and watches from Chanel to Rolex, antique jewelry, and rings to fall in love with. Extremely happy and will come back to them in the future. Thanks!!
Nerses S.
Very knowledgable and friendly staff
Great place. Very knowledgeable and friendly staff. I’ve been in a few times and while I haven’t bought anything, they are always willing to help. While it is a small location, they do have a great selection.
Duane M.

Latest From Our Blog

  • Sell your jewelry Orange County

How to Sell Your Jewelry in Orange County

January 5th, 2017|Comments Off on How to Sell Your Jewelry in Orange County

  How to Sell Your Jewelry in Orange County Being the best place to sell your jewelry in Orange County comes at a price – years and years of experience. We get a lot of people who want to sell [...]

  • selling your watch in orange county

Selling Your Watch in Orange County: Do’s and Don’ts

November 10th, 2016|Comments Off on Selling Your Watch in Orange County: Do’s and Don’ts

Selling Your Watch in Orange County: The Do’s and Don’ts What's the best way of selling your watch in Orange County?  People who want to sell their high-end watch don't want to get swindled, and they want a fair price. In [...]

  • loan, loans, secure loan, secure loans

Payday Loans, Personal Loans, Pawn & Collateral Loans: What You Should Know

January 13th, 2015|0 Comments

For most people, going to a relative or asking a friend when they need some extra money is often out of the question. So what do when you know that you need some money quickly, but don't know where to go or [...]

Everyone Can Use a Little Extra Cash During the Holidays

December 23rd, 2014|0 Comments

The holidays have long been a time set aside for family, feasting, celebration and reflection. We spend time with those we love and cherish, exchange gifts, make resolutions, and take time some time to ourselves as we look at the [...]